Waking Shakespeare

Introducing Bardcast! Hey all! We've come to the end of the blog, the Team and I had so much fun working on our posts and trying to give Shakespeare new life in the 21st Century  (and trust me it hasn't been easy!). But all good things must come to an end and here we are! But we've one final thing we want to share with you: Reading is great fun but you know what really helps you get your point, as well as tone and emotions, across more effectively? Voice messages! I love them and literally all my friends hate me for it (Top tip: if you don't want people to respond immediately, send them all a fifteen minute voice message and enjoy 5 hours of peace and quiet 😌).  A kind friend sent me this little number: I get "there's a specific message someone is trying to share with you" vibes and it's so obviously start a podcast. And we did it: the team and I have an insightful discussion on Shakespeare and Strategic Information Systems, comprising our thoughts ba...

    “Murder most foul, as in the best it is ” - Hamlet  Alas the bard is gone.  The wheel is come full circle.  Breaking: Shakespeare dies in suspicious circumstances BBC Breaking News  (https://twitter.com/bbcradioscot/status/1242763704644644865) Shakespeare's fans mourn the untimely death of their icon. GoFundMe pages have been gathering significant traction with the goal of raising enough funds to preserve his legacy.  Early reports indicate that he was poisoned on the back of his roaring success in the West End, and promising ventures into the lucrative virtual reality market.  A note was found at the scene of the crime: Greed and endless lust hath slain the Upstart Crow.  Earlier today Suzan Crawford of Shakespeare's management team released the following statement:  "It is with great regret that we announce the passing of William Shakespeare. At this time we cannot comment about the circumstances of his death, but we have bee...

Growth (https://sproutsocial.com/insights/growing-your-agency/) We live in a reactionary society. In most part we act after the fact, learn what was needed to be learnt and build systems to ensure what went wrong never goes wrong again. Over time and with technology we have begun to build systems whereby we can, to some degree, pre-empt struggles and work to stop them before they ever begin. This, we understand transcends all systems within life, include and especially entertainment. We can therefore begin here to determine how Shakespeare can use reactionary feedback from audiences to improve the experience and quality of his works, how he can use past successes and failures within the industry to manage costs and ultimately build a lasting and successful career. Here then is where we uncover how Shakespeare will maintain the success he has built and win over audiences across the globe once more. Gathering and Acting on Feedback  We touched on briefly in Act 2 Scene 1 the importan...

The Bard's Business Enter: Jason, Jina and Rosie Rosie: Guys! What's going on.... What are we doing here? Jason: Not a clue Jina: I hath not one inkling Rosie: Well... Guess it must be a  All: *Motions Jazz Hands* Collab Piece!! ______________________________________________________ In this piece, Jina, Rosie and Jason will explore the type of businessman Shakespeare would be in today's age, some investments he may make and finally what types of businesses he might set up. If we recall from the Prologue, Shakespeare was prolific not only in his writing but also in, what we could class as business activities. At times, he displayed a certain cruelty with his actions, including hoarding grain and selling it at inflated prices - even during times of hardship. It is worth remembering that hardship was easier to fall into then, given a general lack of social security nets to catch you if financial troubles uprooted and toppled your life. Perhaps in today's age where, a...

No longer the loved bard who returned from the dead, Shakespeare is now hated around the globe for exploiting copyright law and leaving many starving artists in his wake. No one will work with him, and based on his current lavish lifestyle, financial experts estimate that he will be broke within the next 3 years. Shakespeare needs to fix his image. Despite his newfound love for 1959 Dom Perignon, Shakespeare remains a man of strategy backed by a stellar team of marketing experts. Some of their previous marketing ploys can be found here . Now, while their marketing was extremely effective in attracting new fans, more is now needed to fix Shakespeare’s image in the public eye. Shakespeare and his team turn to advertising, in other words, paid marketing. His team has labelled their elaborate advertising campaign ‘Shakespeare 360’, hoping that by the end, Shakespeare’s image will have 360ed. Here is a summary: Step 1 – Sponsoring Local Theatres Shakespeare will set up a ‘foundation...

Act 3 Prologue: Extending  the Brief ......Introducing a new Series for Waking Shakespeare!  👪 We've been speaking to the man himself (not Santa - Shakespeare) and he's a little hurt that some of his friends from the 1500s got of easy on the blog front. So we have decided to momentarily 'Extend the Brief' if you will... and take a look at the people, places and events around Shakespeare and how they would fare using today's technology. So welcome all -  to the first Extending the Brief Series where we visit some of Shakespeare's co-stars from the Elizabethan and Jacobean era, and drag them unwillingly center-stage.👀 Extending the Brief I: If Queen Elizabeth I was alive today... Before we look at Queen Elizabeth I, let's quickly look at the documented relationship (if any) between Shakespeare and Elizabeth.  Elizabeth and William: The ties between the Two! When Shakespeare was born in 1564, Queen Elizabeth was 31 and had been crowned for about 5 years.  The...

Copyright law is not such an easy area to navigate for the resurrected! Copyright refers to the legal ownership of intellectual property (IP), reserving the right to reproduce or recreate this property exclusively for the creators or anyone they permit access to (Investopedia, 2020) . Shakespeare and his works existed long before the existence of copyright law (Spanier, 2009) and so should a scenario arise in which he were resurrected, we would have to engage the debate as to whether he could be entitled to copyright his work and more than that, recoup royalties for hundreds of years of productions, performances and public referrals to his works. Shakespeares works have been performed over 25,000 times across over 100 languages and endless renditions since 1959 - 350 years after his death (Guardian, 2016) . His works have been mired, studied and scrutinised for centuries. As a result of the lack of legal grounds to reserve the rights to ones intellectual property in the 17th century, ...