Waking Shakespeare

Growth (https://sproutsocial.com/insights/growing-your-agency/) We live in a reactionary society. In most part we act after the fact, learn what was needed to be learnt and build systems to ensure what went wrong never goes wrong again. Over time and with technology we have begun to build systems whereby we can, to some degree, pre-empt struggles and work to stop them before they ever begin. This, we understand transcends all systems within life, include and especially entertainment. We can therefore begin here to determine how Shakespeare can use reactionary feedback from audiences to improve the experience and quality of his works, how he can use past successes and failures within the industry to manage costs and ultimately build a lasting and successful career. Here then is where we uncover how Shakespeare will maintain the success he has built and win over audiences across the globe once more. Gathering and Acting on Feedback  We touched on briefly in Act 2 Scene 1 the importan...

The Bard's Business Enter: Jason, Jina and Rosie Rosie: Guys! What's going on.... What are we doing here? Jason: Not a clue Jina: I hath not one inkling Rosie: Well... Guess it must be a  All: *Motions Jazz Hands* Collab Piece!! ______________________________________________________ In this piece, Jina, Rosie and Jason will explore the type of businessman Shakespeare would be in today's age, some investments he may make and finally what types of businesses he might set up. If we recall from the Prologue, Shakespeare was prolific not only in his writing but also in, what we could class as business activities. At times, he displayed a certain cruelty with his actions, including hoarding grain and selling it at inflated prices - even during times of hardship. It is worth remembering that hardship was easier to fall into then, given a general lack of social security nets to catch you if financial troubles uprooted and toppled your life. Perhaps in today's age where, a...

No longer the loved bard who returned from the dead, Shakespeare is now hated around the globe for exploiting copyright law and leaving many starving artists in his wake. No one will work with him, and based on his current lavish lifestyle, financial experts estimate that he will be broke within the next 3 years. Shakespeare needs to fix his image. Despite his newfound love for 1959 Dom Perignon, Shakespeare remains a man of strategy backed by a stellar team of marketing experts. Some of their previous marketing ploys can be found here . Now, while their marketing was extremely effective in attracting new fans, more is now needed to fix Shakespeare’s image in the public eye. Shakespeare and his team turn to advertising, in other words, paid marketing. His team has labelled their elaborate advertising campaign ‘Shakespeare 360’, hoping that by the end, Shakespeare’s image will have 360ed. Here is a summary: Step 1 – Sponsoring Local Theatres Shakespeare will set up a ‘foundation...

Act 3 Prologue: Extending  the Brief ......Introducing a new Series for Waking Shakespeare!  👪 We've been speaking to the man himself (not Santa - Shakespeare) and he's a little hurt that some of his friends from the 1500s got of easy on the blog front. So we have decided to momentarily 'Extend the Brief' if you will... and take a look at the people, places and events around Shakespeare and how they would fare using today's technology. So welcome all -  to the first Extending the Brief Series where we visit some of Shakespeare's co-stars from the Elizabethan and Jacobean era, and drag them unwillingly center-stage.👀 Extending the Brief I: If Queen Elizabeth I was alive today... Before we look at Queen Elizabeth I, let's quickly look at the documented relationship (if any) between Shakespeare and Elizabeth.  Elizabeth and William: The ties between the Two! When Shakespeare was born in 1564, Queen Elizabeth was 31 and had been crowned for about 5 years.  The...

Copyright law is not such an easy area to navigate for the resurrected! Copyright refers to the legal ownership of intellectual property (IP), reserving the right to reproduce or recreate this property exclusively for the creators or anyone they permit access to (Investopedia, 2020) . Shakespeare and his works existed long before the existence of copyright law (Spanier, 2009) and so should a scenario arise in which he were resurrected, we would have to engage the debate as to whether he could be entitled to copyright his work and more than that, recoup royalties for hundreds of years of productions, performances and public referrals to his works. Shakespeares works have been performed over 25,000 times across over 100 languages and endless renditions since 1959 - 350 years after his death (Guardian, 2016) . His works have been mired, studied and scrutinised for centuries. As a result of the lack of legal grounds to reserve the rights to ones intellectual property in the 17th century, ...